Research

blueTree Group conducts desktop and field research into best practices for book development and other pressing issues that relate to:

• the book chain
• printing
• quality education
• literacy and numeracy
• e-reading

We always take a pragmatic approach, putting these newly developed or established theories into practice in the field. Our knowledge of the global graphic industry and the book chain in over 12 Sub Saharan African, 2 Latin-American countries and 1 Asian country provides us a comparative element that supports the identification of best practices. The research is conducted independently or in collaboration with our partners in both the public and private sector.