Research

blueTree Group conducts desktop and field research into best practices for book development and other pressing issues that relate to:

• the book chain
• printing
• quality education
• literacy and numeracy
• e-reading

We always take a pragmatic approach, putting these newly developed or established theories into practice in the field. Our knowledge of the global graphic industry and the book chain in over 14 African countries, 2 Latin-American countries and 1 Asian country provides us a comparative element that supports the identification of best practices. The research is conducted independently or in collaboration with our partners in both the public and private sector.